Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [Andy Sernovitz, Guy Kawasaki, Seth Godin] on *FREE*. Word of Mouth Marketing: How Smart Companies Get People Talking. by Andy Sernovitz Everything You Need To Know. My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth.

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Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored?

Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising campaigns fail to get noticed? In this book, word of mouth expert Andy Sernovitz will walk you through exactly how companies and causes of all sizes create passionate, loyal fans that do their marketing for them, for free. But the truth often is. Read wofd book to relearn what you always knew just in time for it to wkrd your business life.

Oh, and the guy has fun anecdotes and a readable style too.

Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

You should read this book and then tell a friend. Start or continue aernovitz journey by reading this book. If you want to understand how to harness interpersonal communication to drive your business, then buy this book. Spend it on this book and start people talking.


It all comes down to this one big idea.

You have two ways to get your message out there: Sure, you can buy advertising — which is paying people to talk about you. But you always pay, every time, forever. When you earn word of mouth, however, people talk for love instead of money.

Word of Mouth Marketing: How Smart Companies Get People Talking

And this love grows and builds over time. Your cost of customer acquisition starts to drop as your fans seronvitz followers bring in new customers for free. And great companies reinvest these savings into more reasons to talk, which begins to snowball into an unbeatable competitive advantage that carries them through good times and bad. You can thrill them with amazing service, blow their minds with remarkable experiences, and inspire them to tell the world about you.

Word of Mouth Marketing: How Smart Companies Get People Talking

You can have amazing word of mouth. Check out our blog over at WordofMouth. Get the newsletter, too! Every week we deliver simple, straightforward word of mouth advice you can use to get more people talking about you.

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Book Preview: Word of Mouth Marketing by Andy Sernovitz

Buy Now on Amazon. Word of Mouth Marketing: This practical, hands-on bestseller will teach you how. The 4 rules of word of mouth marketing The 3 reasons people talk about you 8 detailed case studies The Five Ts of word of mouth marketing 6 Big Ideas: Deep stuff that changes marketing How to identify your most likely talkers.

How to get customers to leave more reviews 4 elements of a great talker program How to create content that can go viral 4 defenses against negative word of mouth How to join the online conversation How to measure word of mouth.

Will you use love or money? You can be great at this.

You can learn to earn the trust, respect, and recommendation of your customers. What the heck is happening?